Hello guys, so I am reading a great book called ‘Eyes Wide Open’ by Noreena Hertz. It’s about making smart decisions, I could do with that! Anyways, it talks about money and how you can be misguided by colours etc. So I dug a little further and found these for you. I hope they come in handy when making your next purchase!

  • Yellow – grabs attention of shoppers 
  • Red – often seen in clearance sales (urgency) 
  • Orange – action, buy or sell
  • Blue –  trust, security – banks etc.
  • Green – wealth, money also it is the easiest colour to process. 
  • Pink – feminine products 
  • Black – powerful, luxurious products 
  • Purple – calm, beauty

researchers found that up to 90% of snap judgments made about products can be based on color alone. 

    Are you reading anything that could be of use to someone? Post in the comments!